It’s a very short book published by Amazon/Seth Godin’s The Domino Project, and is about the phenomenon known as “the flinch”.
Here are some takeaways:
- The Flinch is essentially your fight-or-flight response. It’s what scares most people from taking action in a direction that is beneficial for them.
- You can’t settle for other people’s limits, you have to reach yours.
- Success in life is about breaking patterns and getting into the fight.
- First-hand experience is infinitely more valuable than socially-taught experience.
- Flinch forwards, not backwards.
If you want to look at the Flinch in the context of productivity, it sits one logical level above. It’s that gut, instinctual reaction that makes your decisions go one way or another. For example, say 9pm rolls around on Friday night and you have options – work on that side-business you’re trying to get going, or sit back in front of the TV and zone out for 3 hours. If you flinch forward, you get to work. If you let the flinch get to you, you watch TV. You can have all the productivity and efficiency systems in the world working for your benefit, but if in that moment of decision you flinch backwards into the easy option, then they are all for nothing.
The book is available for free on Amazon, and I highly suggest grabbing a copy and spending an hour or so reading it (and do the homework assignments, they’re not that scary!)
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