OmniFocus is too expensive!

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I hear it all the time, “OmniFocus is too expensive, use X because it’s much cheaper.” People often call me crazy when I tell them that I use OmniFocus to manage my tasks (and my life). But is it really expensive?

Let’s line up the facts. At time of writing, OmniFocus for the desktop is $80. iPad and iPhone versions are $40 and $20. So if you buy all of them that’s $140. That’s a fact.

Is that expensive? To me that seems like an judgment call. What might seem expensive to you might be dirt cheap to someone else. It really comes down to your perception of value.

5 Reasons Why OmniFocus is Inexpensive

One thing we humans are really good at is justifying ourselves and our purchases. In fact, I’m pretty damn good at it. So let me share with you why I think OmniFocus is inexpensive.

First, I use it daily. I look at my OmniFocus stuff every single day. When I know that I’ll be using something a lot because it will save me time and it will make my life easier – it’s a no-brainer. I’m willing to pay a “premium” for that. If you save one hour a week, that’s 52 hours a year. I’m pretty sure your time is worth more than $2.70 / hour. In reality though, you can save a lot more time than that.

Second, it impresses the ladies when you show them you use OmniFocus.

Third, you get amazing support from The Omni Group. They are responsive on Twitter, over email and they have a thriving community of helpers on their forums. Plus they are always updating the software and bugs are always being fixed.

Fourth, it’s an investment. If I buy something at $140 and it helps me create value in thousands of dollars – it’s a no-brainer. All my creative ideas, stuff I need to do, things I have planned and much more are all stored in OmniFocus. That’s worth a lot to me and I can create a lot value from that. Getting more stuff done in less time means you’ll get promoted faster and you’ll make more money. See how good I am at rationalizing?

Fifth, we value things we (heavily) invest in. Here’s an ugly truth: the more money you invest in something, the more likely it is that you’ll use it. You will rationalize to yourself that you “have to make this worthwhile” and so you will. Think of the days when you bought music and then pirated it. It’s just not the same experience and appreciation. The same idea applies here. When you invest in OmniFocus, you’ll do your best to make your hard earned money “pay off”. Along the way you’ll be (hopefully) pleasantly surprised at how great the software actually is, and that the money spent was worth every cent.

Try before you buy

Thousands of people use OmniFocus. Does that mean it’s the right fit for you? Maybe. I think it can be for a lot of people. We wrote an extensive review of OmniFocus in case you want more perspectives.

Fortunately you can try it out for the desktop (not iOS) before you buy. There is a 14-day trial available. Give it a serious try and see if you like it. Read our free posts on using OmniFocus to get you started.

If you do like it and you’re serious about getting more stuff done, get yourself a license and check out our OmniFocus Premium Posts to help you turbo charge your productivity with OmniFocus to Asian Efficient levels.

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About

I grew up in The Netherlands, went to university in Los Angeles and now I'm living in different places every couple months. When I'm not writing about personal productivity or time management, I'm probably trying out a new restaurant in the city I'm in (I love food!). One of my specialties is time management for organizations, executives and employees. The reason I started this blog with Aaron is that I love sharing my knowledge with people and helping them become a better person. This blog is a footprint I want to leave behind and I hope you get a lot of value out of my articles. Feel free to get in touch with me anytime!

12 Comments

Posted by David Wyndham  | January 19, 2013 at 9:37AM | Reply

With OmniFocus, you get what you pay for. Yes, it is not the lowest cost app listed in Productivity. Yes, you must invest some time into it versus just making a list. If all you need is a list, use a text file – it is free, multi-platform, DropBox compatible. If you need to get a lot done and have multiple projects and many responsibilities, OmniFocus can be worth ten times its price. Remember, you cannot save time, but only spend it wisely.

Posted by Rod Gomez  | January 19, 2013 at 5:13PM | Reply

I love me some omnifocus. Great post!

Also, they’re giving away a free (temporary) license that lasts until the debut of omnifocus 2.

Check it out: http://www.omnigroup.com/blog/entry/anticipating-omnifocus-2

Posted by Brett Warner  | January 20, 2013 at 12:14PM

Thanks for this. I’m married to Things and don’t have any complaints but giving omni another shot can’t hurt, especially when it’s free.

Posted by Jonathan  | January 21, 2013 at 6:13PM | Reply

I agree that Omnifocus is worth the price. But I don’t agree that, “they are always updating the software and bugs are always being fixed.” I think the updates have been woefully minimal, actually, both on the desktop and iOS versions. Bugs, inconsistencies and obviously-missing functionality goes un-done.

I also agree, though, that their tech support is top-notch! I only wish they were more actively developing and actively listening to their customers and adjusting their product accordingly.

Posted by Beau  | January 21, 2013 at 10:37PM | Reply

I love OF, and have it both for my MacBook and my iPhone. But I have to agree with Jonathan about “obviously-missing functionality.”

I LOVE the location-based reminders too, but I cannot understand why — and can barely believe that — with all of its other features (including LOCATION-based reminders), there are no TIME-based reminders. Or AT LEAST the option to make the reminders that they do have based on *start* date, rather than *due* date. It makes no sense at all to have a reminder on a Due date, since, in English, “Due” means “should already have been completed by now” (and if you complete it, you don’t get the reminder — so really you should NEVER RECEIVE a reminder — so what’s the point of the reminder?) I need a reminder to DO (spelled D-O) something, not a reminder that something is DUE (D-U-E = should have already been DONE in the past.) I love almost everything else about OmniFocus, but this just makes no sense at all.

Posted by Patel K.  | January 24, 2013 at 3:33AM | Reply

Wanted to give Omnifocus a try, but no Windows version… would love to see it on my Win8 zenbook.

Posted by Дмитрий Рогозин (  | January 26, 2013 at 5:05PM | Reply

Hi, Thanh.

Thank you for your awesome blog. It’s one of the most useful discoveries of the previous year fo me.

I have one little question (maybe it’s not original).

Have you any information from Omnifocus creators about spread of their product to Windows/Android platforms?

(Sorry for my English)

Posted by Stephen  | February 15, 2013 at 5:46AM | Reply

Impresses the ladies? Really. There are many better reasons you could put in there …

Posted by *inversepolarity  | February 25, 2013 at 8:49AM | Reply

yeah thats what i want too..OF for windows !*

Posted by Ant pugh  | September 10, 2013 at 11:59AM | Reply

Another thumbs up for windows version too

Posted by Simon  | September 20, 2013 at 10:30AM | Reply

Totally disagree. Omnigroup are way too expensive. Considering their release cycle is many years apart and the fact that they blatantly do not want to include functionality that many people actually want such as tags. I agree that I can get get work done with OF, but I can also with things, reminders and now Evernote. Why pay £140? It’s also not £140 if you use their other apps. OO is £21! I’ve dumped Omnigroup’s apps. Way too expensive for what you get. The best todo manager out there now in my opinion is Evernote. It contains everything, support info (documents), reminders, tags, all in one app synced nicely across all devices AND platforms. I think Omni might find that folks don’t appreciate having to pay for apps on each device, especially as companies such as evernote make them free. The subscription with evernote (if you need it) would take 4 years to come to the same cost as Omni and their update cycle implementation of features is way quicker. Plus and this is a big plus, their apps are available on ALL platforms.

Posted by Tomek obirek  | December 8, 2013 at 6:02AM | Reply

Warning: Buy Omnifocus only on the Omnifocus website.
Bought mine last week on the Apple App site and found out I’m not eligible for the update to ver2.
Wrote Omnifocus support and was told they could not help me. (which I find unfair)
Now when ver2 comes out I will have to spend another $79 bucks.

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