I hear it all the time, “OmniFocus is too expensive, use X because it’s much cheaper.” People often call me crazy when I tell them that I use OmniFocus to manage my tasks (and my life). But is it really expensive?
Let’s line up the facts. At time of writing, OmniFocus for the desktop is $80. iPad and iPhone versions are $40 and $20. So if you buy all of them that’s $140. That’s a fact.
Is that expensive? To me that seems like an judgment call. What might seem expensive to you might be dirt cheap to someone else. It really comes down to your perception of value.
5 Reasons Why OmniFocus is Inexpensive
One thing we humans are really good at is justifying ourselves and our purchases. In fact, I’m pretty damn good at it. So let me share with you why I think OmniFocus is inexpensive.
First, I use it daily. I look at my OmniFocus stuff every single day. When I know that I’ll be using something a lot because it will save me time and it will make my life easier – it’s a no-brainer. I’m willing to pay a “premium” for that. If you save one hour a week, that’s 52 hours a year. I’m pretty sure your time is worth more than $2.70 / hour. In reality though, you can save a lot more time than that.
Second, it impresses the ladies when you show them you use OmniFocus.
Third, you get amazing support from The Omni Group. They are responsive on Twitter, over email and they have a thriving community of helpers on their forums. Plus they are always updating the software and bugs are always being fixed.
Fourth, it’s an investment. If I buy something at $140 and it helps me create value in thousands of dollars – it’s a no-brainer. All my creative ideas, stuff I need to do, things I have planned and much more are all stored in OmniFocus. That’s worth a lot to me and I can create a lot value from that. Getting more stuff done in less time means you’ll get promoted faster and you’ll make more money. See how good I am at rationalizing?
Fifth, we value things we (heavily) invest in. Here’s an ugly truth: the more money you invest in something, the more likely it is that you’ll use it. You will rationalize to yourself that you “have to make this worthwhile” and so you will. Think of the days when you bought music and then pirated it. It’s just not the same experience and appreciation. The same idea applies here. When you invest in OmniFocus, you’ll do your best to make your hard earned money “pay off”. Along the way you’ll be (hopefully) pleasantly surprised at how great the software actually is, and that the money spent was worth every cent.
Try before you buy
Thousands of people use OmniFocus. Does that mean it’s the right fit for you? Maybe. I think it can be for a lot of people. We wrote an extensive review of OmniFocus in case you want more perspectives.
Fortunately you can try it out for the desktop (not iOS) before you buy. There is a 14-day trial available. Give it a serious try and see if you like it. Read our free posts on using OmniFocus to get you started.
If you do like it and you’re serious about getting more stuff done, get yourself a license and check out our OmniFocus Premium Posts to help you turbo charge your productivity with OmniFocus to Asian Efficient levels.