Last updated: 2026-09-08

80% of people feel they don’t have enough time.

That number is from a BBC Science Focus article. The second half should bother you more. Average work hours have dropped by 514 hours per year over the last 70 years.

I know. Makes no sense. Hundreds of hours gone from the work year, and most people still feel behind.

The volume of work dropped. The intensity went the other way. Email, Slack, WhatsApp, DMs. You’re reachable on every one of them, so the boundary between working and living gets blurry. Your calendar can look fine. Your attention does not. The feeling of time poverty is a perception issue caused by digital bleed.

Have you recently checked work email late at night in bed? That’s intensity. That’s the day refusing to end.

I should admit something about my own work. There’s a selection bias in my client base. Productivity coaches mostly see people who are already time-poor and overwhelmed. Someone who only goes to bars between midnight and 2 AM might conclude all women are terrible. They’re in the wrong place at the wrong time. The general population may not be as time-poor as the productivity industry assumes. The intensity of modern work is distorting the perception.

Look at your own selection bias for a second. Are you judging the whole week by the loudest interruptions?

Audit the day you already lived

Most people want a better plan. Start with a better diagnosis.

A time audit looks backward. Where did the time actually go? That’s the diagnostic. Time tracking looks forward. Where should the time go? That’s the prescription. I recommend a time audit at least once a year to fine-tune your life.

Pick one typical workday and one weekend day. Avoid Mondays and Fridays. They’re atypical. Log what you did in 30-minute blocks.

You don’t need to track every second. A weekly or annual snapshot is enough to reveal the pattern.

Give it 15 minutes. Reconstruct one workday in 30-minute blocks. You’ll see the checks. The switches. The messages you answered because they were sitting there. Intensity shows up in the log even when the hours look normal.

Why You Feel Time-Poor Even Though You Work Less

Write an I Did List

Feeling time-poor is often a perception gap. You remember the interruptions. You forget the accomplishments.

An I Did List is a log of completed tasks, not another to-do list. Review the week and you’ll see the volume of work you actually finished. That bridges the gap between feeling behind and being productive. It also takes some of the cortisol that comes with time poverty with it.

Tonight, before bed, write down 3 things you accomplished today. Then look at the list. That’s the day your memory was about to discard.

Put friction between you and the phone

If the inboxes never clock out, you need friction you can feel.

There’s a physical button, like the Brick device, that you stick on the fridge or the desk. Press it and it disables distracting apps on your phone. To turn it off, you walk to the button.

The genius is the walk. Physical friction as a commitment device.

The usual objection: what if I need the phone for 2FA? Keep the phone nearby. Lock the distracting apps. You still have the device when you actually need it.

You can DIY this with an NFC tag and an app like OneSec. Or use the discipline of leaving the phone in another room.

I compare focus tools like app blockers and fridge magnets to supplements. You can take a vitamin D pill, or you can go outside. Use the tool to build the skill of single-tasking. If you can focus with your phone in the room, you’ve graduated from the gimmick to the skill.

Identify one training wheel you’re using right now. Set a date to remove it.

Ask who has already done this

Blank page syndrome is the other stall. The hardest part of goal setting is the initial resistance of starting from scratch. Going from zero to one.

An entrepreneur friend of mine uses a heuristic for any new challenge. Instead of figuring out the how from scratch, he asks: who has already done this? Then he seeks that person out, or hires a 1-hour consult, and asks for their path.

I treat ChatGPT as the ultimate version of that. A subject matter expert who has already done thousands of variations of your goal. You get their collective wisdom instantly. Prompt it as a mentor or an expert.

If you have a vague big audacious goal sitting on a blank page, try a custom GPT like Achieve AI. It generates a vision statement, a 3-year plan, monthly milestones, and immediate tasks. That’s the escape velocity you need to start. The blank page becomes a roadmap. A momentum generator. Enough to get you past the paralysis of perfectionism.

Take one goal you’ve been circling. Open ChatGPT. Ask it, as someone who has already done this, to break the goal into a vision, milestones, and the next tasks.

If you only do one thing after this, do the I Did List tonight. Three things you accomplished. Written down before you sleep. Intensity makes a full day feel empty. The list is how you check whether it actually was.

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ABOUT THE AUTHOR

Thanh Pham

Founder of Asian Efficiency where we help people become more productive at work and in life. I've been featured on Forbes, Fast Company, and The Globe & Mail as a productivity thought leader. At AE I'm responsible for leading teams and executing our vision to assist people all over the world live their best life possible.


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