I have a selection bias problem.
The people who come to me for productivity coaching are already overwhelmed. They’re living in email, Slack, WhatsApp, and DMs. They feel like they never have enough time. If that’s who I spend my days with, I start assuming the whole world is drowning.
I use a dumb analogy for this. If you only go to bars between midnight and 2 AM, you might walk away thinking all women are terrible. You’re in the wrong place at the wrong time. The sample is cooked.
Does this sound familiar? You look at your week and it feels like you got nothing done, even though you were “on” the whole time.
A BBC Science Focus article put numbers to this. 80% of people feel they don’t have enough time. Average work hours have dropped by 514 hours per year over the last 70 years.
514 hours. And most people still feel behind.
The volume went down. The intensity went up. Constant accessibility. A pile of digital inboxes that blur working and living. You never fully clock out, so your brain never files the day as finished.
The feeling of time poverty is a perception issue caused by digital bleed. Your calendar can look reasonable and you can still feel crushed.
If you’ve been trying to squeeze more hours out of the week, look at intensity instead.
Audit where the time actually went
People mix up two different things.
A time audit looks backward. You find out where time actually went. Diagnostic.
Time tracking looks forward. You plan where time should go. Prescriptive.
You don’t need to log every minute of your life. I recommend a time audit at least once a year to fine-tune how you’re living.
Do this:
Pick one typical workday and one weekend day. Skip Mondays and Fridays. Those days aren’t typical.
Log in 30-minute blocks. One workday. One weekend day.
You’ll see the bleed. The inbox hopping. The “quick checks” that weren’t quick. Look at how often you bounced between email, Slack, WhatsApp, and DMs. That’s intensity.
When was the last time you actually looked backward at a normal day?
A weekly or annual snapshot is enough to reveal the pattern. You don’t need a stopwatch running 365 days a year.

Write an I Did List
Here’s why the audit still might not fix how you feel.
You remember the interruptions. You forget the finishes.
An I Did List is a log of completed tasks. Separate from your to-do list. When you review the week, you see the volume of work you actually completed.
That gap between “I feel behind” and “I shipped a lot” is the whole problem. Time poverty and cortisol go together. The list closes the gap.
Tonight, before bed, write down 3 things you accomplished today. Three.
Do it for a week. Then look back at the list. The week usually looks different on paper than it did in your head.
Add physical friction
Your phone is sitting there being helpful and wrecking your focus at the same time.
There’s a physical button you can stick on the fridge or the desk. Brick is one of these. Press it, and distracting apps on your phone shut off.
The genius is the walk. To unlock, you have to get up and go to the button. The phone stays nearby, which solves the “what if I need it for 2FA?” objection. The walk is the commitment device.
Don’t want to buy a gadget? Use an NFC tag and an app like OneSec. Or leave the phone in another room. Same idea: make the distraction cost a few extra steps.
These are training wheels.
I compare them to supplements. You can take a vitamin D pill, or you can go outside. The pill helps. The point is still sunlight.
Use the blocker until you can single-task with the phone in the room. Then you’ve moved from the gimmick to the skill. Then take the wheel off.
If you’re using a training wheel right now, pick a date to remove it. Put it on the calendar.
Ask “who has already done this?”
An entrepreneur friend of mine has a heuristic for any new challenge. He skips inventing the how from scratch. He asks: who has already done this?
Then he finds that person. Sometimes he hires them for a one-hour consult and asks for the path.
ChatGPT is the extreme version of that. A subject matter expert who has already done thousands of variations of your goal.
Prompt it like a mentor. “You’ve already done this. How would you approach my goal?”
The hard part of goal setting is the blank page. Zero to one. Execution comes later. Starting is the wall.
A custom GPT called Achieve AI takes a vague, big, audacious goal and generates a vision statement, a 3-year plan, monthly milestones, and immediate tasks. That’s escape velocity. A blank page becomes a roadmap.
You can try the same thing in regular ChatGPT for free. Pick one goal you’ve been circling. Ask it to act as someone who has already done it. Tell it to give you a vision statement, a 3-year plan, monthly milestones, and what to do this week.
Perfectionism loves an empty page. A first draft of the plan gets you moving.
Do this tonight
Don’t rebuild your whole system.
Before bed, write down 3 things you did today.
That’s it. Start the I Did List tonight. Tomorrow, if you want the next step, log one typical workday in 30-minute blocks and look at the intensity.
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