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Steve Jobs is infamous for wearing the same black turtleneck. In the same vain, Mark Zuckerburg always wears the same t-shirt and hoodie.

You might have heard that they do it because it limits decision fatigue. The fewer choices you have to make, the more energy you have left for more important decisions. There’s definitely a lot of truth to that, but there’s more to it. Check out this video below to see what the other reason is.

If you want to build new rituals in your life and make them sticky, check out our Rituals course before it closes in a couple days.

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Thanh Pham

Founder of Asian Efficiency where we help people become more productive at work and in life. I've been featured on Forbes, Fast Company, and The Globe & Mail as a productivity thought leader. At AE I'm responsible for leading teams and executing our vision to assist people all over the world live their best life possible.

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    1. I think what Michael means is that instead of putting more time into deciding which clothes to wear, one can rotate through their wardrobe into an order that you can save time on thinking which ones to choose. I’m not entirely sure if I understood it correctly but I think that’s how he put it.

  1. Never consciously even thought of rituals in terms of clothing choices. Listening now made me flash back to when I was competing in sports competitions as a teenager at a relatively high level. Everything I did on a race morning, and the night before too, was a ritual. I ate the same dinner, ate the same breakfast, wore exactly the same “lucky” race outfit. Any deviations to this process always left me feeling unprepared and ultimately performing at a less than satisfactory level. Probably many people performing “rituals” each day without being aware they are doing so.

  2. Thanh,

    As a long time fan of these technology entrepreneurs and the superheros of Marvel and DC, your point about using rituals to transform one’s identity struck a chord.

    Do you see a place for affirmations or a similar activity in your morning ritual? I’m looking into using that approach myself.

    1. Yes absolutely but more in the forms of visualization exercises. I think they are more powerful than affirmations.

  3. Rather than build “same clothes all the time” into their daily ritual, efficiency fans might want to adopt indifference as an attitude. If you don’t care, the decision is easier to make. You could, for instance, simply rotate through your wardrobe in the order items hang there.

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