A friend reached out recently asking for advice on fundraising. He was helping close a private placement round and struggling with what most fundraisers struggle with: the pace.

Meeting after meeting. Deck sent. Follow-up call. Another week of silence. Follow-up again. Sometimes you close. More often, you’re just spinning.

I told him there’s a better format. He said it was the most useful thing he’d heard about fundraising in a while.

Here it is.

The Problem with Hand-to-Hand Combat

Most fundraising is what I’d call hand-to-hand combat. You identify a prospective investor, you schedule a meeting, you pitch them, you answer questions, you follow up, you wait. Then you do it again with the next one.

Each meeting starts from scratch. You have to rebuild context every time. And the investor pool — even if you have a good one — can only be accessed one person at a time.

For a $1M raise, this is manageable. For a $5M or $10M raise, you’re looking at dozens of these conversations stretched across months. By the time you’ve worked through the list, your early conversations are cold, your energy is depleted, and you’ve spent most of your time on process instead of on the deal itself.

There’s a leverage problem here. And the solution isn’t to get better at pitching. It’s to change the format.

The Fundraising Dinner

What I’ve been doing for several years now is hosting what I call a fundraising dinner.

The basic structure: invite around 30 investors to a buffet-style dinner. Send them the deck beforehand. They arrive knowing exactly what they’re walking into and why.

That last part matters more than it sounds. Investors who show up to the dinner have already self-selected. They read the deck, they decided it was worth their evening, they came. The people in the room are already warm before anyone opens their mouth.

Then the pitch happens — but it’s to a room, not a person.

What Group Format Does That One-on-One Can’t

Here’s where the dynamic gets interesting, and where most people underestimate the format.

In a one-on-one pitch, you’re the only energy in the room. If the investor is skeptical, you have to work against their skepticism alone. If they ask a tough question, there’s no one else to answer it from a different angle. The whole conversation depends on the chemistry between two people.

In a group setting, something else happens.

When someone asks a sharp question and gets a good answer, the room hears it. When someone follows up with their own version of the same concern, the room hears that too. And when someone — especially someone other investors know and respect — says they’re interested, everyone notices.

That’s FOMO. Real, organic, social proof playing out in real time.

You cannot manufacture this in a one-on-one meeting. It emerges naturally in a group. People watch each other. If a serious person is taking this seriously, it legitimizes the deal in a way no pitch deck can.

After the Dinner

One-on-ones still happen. But they’re a different kind of conversation.

By the time you’re meeting with an investor post-dinner, they already know the deal structure. They’ve met the founder or fund manager. They’ve seen other serious people engage with it in real time. The basics are already covered.

So instead of spending the first 30 minutes building context from scratch, you’re having the substantive conversation immediately. What’s the timeline? What does the cap table look like? Can you walk me through the downside scenario again?

These conversations close faster because the groundwork was already laid in the dinner setting.

I’ve used this format to close raises under $10 million in under two months. The format does a meaningful portion of the work.

The Fee Model

For deals I’m interested in personally, I’ll set up an SPV and participate directly. The dinner format is still the mechanism, but I’m a co-investor alongside the people I bring in.

For deals where I’m facilitating but not investing, the fee is a flat $15,000 for the curated dinner — the investor curation, the deck review, the dinner itself, and the follow-up structure. I can’t guarantee that anyone writes a check, but I can guarantee that the right people are in the room and have seen the deal.

The guarantee is access and attention, not conversion. Though the conversion rate has been good.

Why This Works

The short version: it applies leverage to a process that’s historically unlevered.

Every optimization I’ve made in my professional life — in productivity, in my business, in my consulting work — has been about finding where you can use a structure or a system to multiply output per unit of effort. Fundraising one-on-one is one person selling to one person at a time. Fundraising in a dinner format is one founder selling to thirty people in one evening, with social dynamics doing much of the closing work.

The format respects everyone’s time. It creates better conditions for the deal to speak for itself. And it produces outcomes faster.

If you’re raising capital in the sub-$10M range — or if you know a founder or fund manager who is — feel free to reach out. I’m always open to taking a look.

If this kind of high-leverage approach to building your network and deal flow interests you, it’s part of a broader philosophy I teach in the 25X Productivity System — optimizing for output per unit of time, in every area of your professional life.

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ABOUT THE AUTHOR

Thanh Pham

Founder of Asian Efficiency where we help people become more productive at work and in life. I've been featured on Forbes, Fast Company, and The Globe & Mail as a productivity thought leader. At AE I'm responsible for leading teams and executing our vision to assist people all over the world live their best life possible.


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