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Why Steve Jobs and Mark Zuckerberg Wear the Same Clothes Everyday

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Steve Jobs is infamous for wearing the same black turtleneck. In the same vain, Mark Zuckerburg always wears the same t-shirt and hoodie.

You might have heard that they do it because it limits decision fatigue. The fewer choices you have to make, the more energy you have left for more important decisions. There’s definitely a lot of truth to that, but there’s more to it. Check out this video below to see what the other reason is.

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4 Comments

Posted by Michael W. Perry  | March 12, 2015 at 8:49AM | Reply

Rather than build “same clothes all the time” into their daily ritual, efficiency fans might want to adopt indifference as an attitude. If you don’t care, the decision is easier to make. You could, for instance, simply rotate through your wardrobe in the order items hang there.

Posted by Bruce Harpham  | March 12, 2015 at 7:01PM | Reply

Thanh,

As a long time fan of these technology entrepreneurs and the superheros of Marvel and DC, your point about using rituals to transform one’s identity struck a chord.

Do you see a place for affirmations or a similar activity in your morning ritual? I’m looking into using that approach myself.

Posted by Thanh Pham  | March 13, 2015 at 12:15PM

Yes absolutely but more in the forms of visualization exercises. I think they are more powerful than affirmations.

Posted by Danii Turnbull  | March 14, 2015 at 4:05AM | Reply

Never consciously even thought of rituals in terms of clothing choices. Listening now made me flash back to when I was competing in sports competitions as a teenager at a relatively high level. Everything I did on a race morning, and the night before too, was a ritual. I ate the same dinner, ate the same breakfast, wore exactly the same “lucky” race outfit. Any deviations to this process always left me feeling unprepared and ultimately performing at a less than satisfactory level. Probably many people performing “rituals” each day without being aware they are doing so.

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