How many of the people in your network would know your voice if you called?

I don’t have a degree. Hosting dinner parties still led me to high-profile figures and to job offers. I knew the people in the room, and they knew me. Social media will hand you followers. A network means you know the person and they know you. That kind of relationship compounds. The earlier you start building it, the more jobs, deals, and introductions come to you passively.

Two skills in the top 10%

Mine are productivity and writing.

I call the combination a unicorn skill. Get into the top 10% of two distinct skills and you create a position that’s nearly impossible for competitors to replicate. Productivity expertise is valuable. Writing is valuable. Put them together at a high level and the niche is far more valuable than either skill alone. I use the same example with bodybuilders who learn video editing. The bodybuilding is one skill. The editing is the second.

What are your two strongest skills? Write them down. Then brainstorm a third you could combine with them. The third one can be a skill you’re still early in. Bodybuilders already had the training. Video editing was what they combined it with. Productivity and writing are my two. The combination is what makes the niche hard to copy.

Hosting Dinner Parties Got Me Job Offers. I Still Don't Have a Degree.

Wide or deep, pick one for the quarter

When I plan skill development for the year, I decide whether I’m going wide or deep.

Wide means learning new, adjacent skills so you can handle more kinds of work. Deep means refining a skill you already have until you’re in the top 10%. Both are valid. They serve different career goals. I use this decision to explain why generalists are valuable in agile teams. The work changes. A person who went wide can step into the neighboring task.

Have you been learning only enough to finish what’s due this week? That’s the drift. Audit your current skill set before you add another course. Choose one direction for the next quarter. Wide or deep. Give the other direction the next quarter off.

A certification needs a job attached to it

Brooks earned the Certified Treasury Professional designation. He found it to be a low-ROI investment.

Pursue a professional certification only if it directly aligns with your intended career path. Doing it because peers are doing it, or for the sake of building skills, often means low ROI and wasted time. That’s especially true if you won’t stay in that role long-term.

Does your current learning project have a clear career return? If you can name the return, continue. If the return is fuzzy, pause the project.

One of my top three free resources is a library card

A library card is one of my top three free resources for investing in myself.

I know how that sounds. Hear me out. Many public libraries give you free access to premium online course platforms, LinkedIn Learning included, and to industry-specific resources you’d otherwise pay a subscription for. Zero cost. High-quality training. It’s an underrated way to invest in your own education.

Before you pay for another subscription, check your local library’s digital resources. Search for the skill tied to this quarter. Wide or deep, the library might already offer the course.

I compare it to learning a language with an app versus a tutor. The app delivers the lessons. The tutor corrects the pattern you can’t hear. I worked with a copywriting coach. Books and courses had given me knowledge. The coach added feedback loops and accountability, and identified the patterns and blind spots self-study missed. Mastery came faster because of that. A coach updates the software in your head.

You can’t read the ingredients label from inside the jar. The habits you can’t see are the ones an outside observer has to name. Ask a trusted colleague for one piece of feedback on a recurring habit.

If you’ve plateaued with self-study, the next step is the 25x Productivity program.

Be relentlessly helpful

Brooks comes back to this often. Be relentlessly helpful. Look for opportunities to help other people without expecting an immediate direct return. Keep doing it. People start to trust you. That trust is how you build the bilateral relationships that create long-term career opportunities.

Brooks has watched it happen. When a real network is already in place, it activates immediately. The people already know each other.

Send one helpful resource or one introduction to a contact this week. If the relationship is still shallow, host something small and low-stakes. A coffee chat is enough. Pick one person and deepen that connection until the two of you know each other.

Brooks explains Glow Green as a core value at Asian Efficiency. Once a week, team members share what they are reading, listening to, or learning. The practice makes skill development intentional. It keeps a team from drifting into learning only enough to get the current job done.

In your next team meeting, add a 15-minute learning share. One question. What are you reading, listening to, or learning?

Open your library’s website today. Find one resource for the skill you’re taking wide or deep this quarter, and check it out.

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ABOUT THE AUTHOR

Thanh Pham

Founder of Asian Efficiency where we help people become more productive at work and in life. I've been featured on Forbes, Fast Company, and The Globe & Mail as a productivity thought leader. At AE I'm responsible for leading teams and executing our vision to assist people all over the world live their best life possible.


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