Have you ever stared at a task on your to-do list and thought to yourself, “Is this really what I should be spending my time on?”
I went through this recently. I am a big believer in ongoing education and development, so I always have at least one course or tutorial on the go.
I had set a goal to complete a “full-stack developer” course that I had purchased on a Black Friday sale. I was enthusiastic about it, but there were a few problems:
- I haven’t done software development as a job since 2002.
- Sometimes I do some coding here at AE, but it’s not (currently) using any of the technologies that were in the course.
- It was an extremely long course, and I started getting disillusioned around the 21% mark.
- I realized fairly quickly that the instructor and course materials weren’t great.
- I didn’t spend a ton of money on the course, but I did spend some. It would be a shame to “lose” it. (My college Management Accounting teachers would have a heart attack if they heard me say that.)
- I am an insane completionist, and I have trouble stopping things once I start.
- You never know, I might learn something that can improve how we do things at AE.
- Nerd Alert I do find the topic quite interesting, and it was a subject I wanted to learn more about.
It’s Not Only About Dropping A Goal
So far, we’ve been talking about dropping a goal you’re not sure of, but that won’t always be the case. By doing some proactive evaluation, you’ll have one of two outcomes:- Yes, Let’s Go! You’ve looked at the goal, and even if you have some doubts, you’ve found that it is worth pursuing after all. That’s great! Now you know you should make sure you have the time to focus on it. We have lots of resources in our Productivity Academy community to help.
- Drop It Like It’s Hot The goal seemed like a good idea at the time, but now — not so much. That’s OK! Now you have time to focus on other, more impactful things. Dropping a goal isn’t a failure; it’s a long-term win.
How Do You Figure Out if a Goal Is Worth Sticking With?
With all that said, let’s take a look at how you can decide if your goal is something you should continue working towards1. Reflect: Do you have a strong WHY?
Think about the goal you’re evaluating. Why did you want to do it in the first place? Most of us skip spending time on this, which is a big mistake, but it’s a mistake you can undo now. If you are honest about your “Why,” that will significantly inform your next steps. If you can’t come up with a good reason to do it, that’s a big red flag. There’s a very high chance that you should drop, or significantly change, the goal. We talk about this more in our article Goal Setting and Goal Getting: Having a Why. There are two useful exercises you can use to drill down on your “Why”:- The Five Whys exercise. Often, the real reason we want to do something is not the first thing to come to mind. The Five Whys exercise is like peeling an onion. You ask “Why” five times, and go deeper and deeper until you get to the core reason. You can see an example of the Five Whys exercise here.
- Thinking Time. Use specially set aside thinking time to ask yourself questions, dig into ideas, and get into the right mindset and mental framework. We talked about this in our Thinking Time podcast episode, and we have a course about it in The Productivity Academy.
- ❌ The fact that I spent money on the course is not a good reason to keep going — sunk cost fallacy.
- ❌ Completing something for the sake of completing it makes no sense.
- ✅ Spending time learning something is better than watching Netflix or scrolling TikTok.
- ✅ Skills I pick up may enable us to do more cool things at AE or might help me in my later career.
- ✅ Learning something I enjoy but is not-directly-work-related is good for my brain and makes me happy.
2. Evaluate your current situation
Whenever I’ve run into trouble with a goal, it is usually because the goal sounded great, and maybe the whys even checked out, but there was no realistic chance that the goal could have succeeded. If I were honest with myself or proactive, I would have realized this. Look ahead. What are your:- Work commitments. Do you have big projects coming up that might impact your ability to achieve this goal?
- Family commitments. Do you have to take the kids to activities, help them with homework, care for elderly parents, or have limited family time?
- Energy constraints. Are you wiped out after work or during the day? Do you have energetic time where you could truly focus on this goal?
- Financial constraints. Can you afford to achieve this goal, or would spending money on it cause you other problems?
- Economic factors. Is there anything going on (like, say, a recession or global pandemic) that might interfere with achieving your goal?
- 🙅♀️Not going to happen: The situation just isn’t going to allow this goal to be successful. Better to pull the plug now.
- 🕺 Looks good: You have the time, energy, and attention resources to be successful with this goal. Carry on.
- 🧗♀️ There’s a gap: There’s a gap between what you want to do and what you can do, but it should be possible to close that gap. What are you willing to sacrifice to achieve the goal?
- ✅ I can plug away at the course a little every day (or every few days). Even on days that I’m tired, doing a programming tutorial is not exactly working in a coal mine. If it is a priority for me, I can do it.
3. Break the goal down
Often when our goals are “big,” they just seem unmanageable, and it is hard to start and keep progressing. Usually, when that happens, it is a sign that the goal needs to be broken down or re-written. We talk about this as one of our 5 Simple Steps to Setting Goals and Achieving Them — do you know how to achieve what you want to achieve? You may have created a goal at the start of the year or quarter, but didn’t adequately break down how you’re going to do it. Breaking a goal down into smaller, more manageable pieces will help you determine your next actions. An important question about breaking down a goal: What if you don’t know everything you need to do to achieve your goal? There’s a misconception that to break down a goal, you need to be able to completely break it down. If you can do that, that’s great! But sometimes it is not possible. Sometimes we don’t have the knowledge or clarity yet to know everything. That is entirely normal. Even if you don’t know everything you need to do, there’s a good chance that you at least know the first two or three things. Start with that, and then you can continue when you get there. Looking at my course goal:- ⚠️ Breaking down my development course, I realized that the problem wasn’t the Why or the Situation. The problem was that the specific course itself just wasn’t good. If I could shift the goal to have a similar outcome, but with better materials and a smaller time commitment, I could still keep the goal.
4. Start executing
Making a goal is easy. Consistently executing on your goal and making progress? Not so easy. The best way to beat the odds is to create daily rituals and systems to take you there. Here are some resources to help:- 5 Reasons Why Habits Don’t Work (And Why You Need Rituals Instead)
- The 12 Week Year: The “Secret Sauce” To Achieving Your Goals Every Quarter
- How To Plan Your Perfect Week In Under 45 Minutes
Next steps
Here are the next steps we recommend to figure out whether one of your goals is worth pursuing:- Pick one goal and come up with your WHY. Use the Five Whys exercise if necessary.
- Look at your time, energy, financial, and attention circumstances – what could get in the way of you completing this goal?
Quit a goal when your original “why” no longer resonates, when your situation has changed so much that success is unrealistic, or when continuing requires sacrificing higher-priority goals. Use the Five Whys exercise to test if your reason for pursuing the goal still holds. If you cannot articulate a compelling reason beyond sunk cost (money or time already spent), it is likely time to drop or significantly change the goal.
Yes. Dropping a goal that no longer serves you is not failure. It is a strategic decision that frees up your time, energy, and attention for goals that matter more. The sunk cost fallacy makes us feel guilty about abandoning something we invested in, but the money or time already spent is gone regardless. What matters is whether your next hour on this goal is the best use of your time compared to alternatives.
Evaluate each goal against your true “why” using the Five Whys exercise, then assess your current situation including work commitments, family obligations, energy levels, and financial constraints. Goals where you have a strong why AND the realistic capacity to succeed should get priority. Break remaining goals into specific next actions to see if the path forward is clear. If a goal has a strong why but no realistic path, consider modifying it rather than abandoning it entirely.
The sunk cost fallacy is the tendency to continue pursuing a goal because you have already invested time, money, or effort into it, even when continuing no longer makes sense. For example, finishing a course you paid for but are not enjoying, solely because you spent money on it. The money is spent regardless of whether you finish. A better approach is to evaluate whether the remaining effort will produce results you actually want, ignoring what you have already invested.
Break the goal into smaller milestones so you can see regular progress. Create daily rituals and systems rather than relying on motivation alone. Review your “why” whenever you feel like quitting to reconnect with your original purpose. Use the 12 Week Year approach to set quarterly targets instead of annual goals, which keeps deadlines close enough to maintain urgency. If motivation consistently drops despite these strategies, that may be a signal to re-evaluate whether the goal still aligns with your priorities.
Look at what specifically is not working. Often the core objective is still valid but the approach needs to change. You might switch to different learning materials, adjust your timeline, reduce the scope, or find a better method. For example, if a coding course is too long and poorly taught, dropping that specific course and finding a shorter, better-reviewed alternative keeps the learning goal alive while removing the friction. The key is separating the “what” (your desired outcome) from the “how” (your current approach).
